About This Coffee

“Mad Mash” is a combination of English and Tzotzil and translates to “Crazy Monkey”. This coffee is produced by a group of smallholder farmers in the region of Chimhucum, located in Los Altos, the upper area of Chiapas. The coffee is grown under shade trees in the mountains of Los Altos, including Sarchimor, Caturra, and Catuai varieties. The altitudes reaching around 1,780 masl. The farms are treated with sustainable practices, such as compost and water treatment. This settlement is in the highest part of the region, which is why it is characterized by a normally humid and cold climate for much of the year. This creates a microclimate for an exceptional flavor in the cup. The producers use artisanal processes such as hand depulping, fermentation tanks, and sun drying. The most peculiar thing regarding this coffee is that the producers do semi-washed processing, as they only ferment the coffees between six to 12 hours, creating unique flavors. “Mad Mash” is one of our light-medium roasts.

Tasting Notes

Green Apple, Lime & Jasmine.

Growing Coffee in Mexico

When the coffee rust crisis hit Mexico in 2012, production fell by 70 percent, severely affecting smallholder coffee farmers who contribute 90 percent of Mexico’s coffee production. There were strong arguments for getting out of coffee: high investment costs, negative yields after pulling up old trees, lack of access to suitable and healthy seedlings, and high demand for expertise and labor. Additionally, price and production fluctuations left farmers in high-risk and vulnerable situations.

In this environment, Exportadora de Café California (ECC) designed and implemented a program to secure the sustainable production of Mexican coffee and improve thousands of farmers’ livelihoods, enabling them to continue growing coffee for years to come. ECC’s vision was to reposition coffee production as the main driver of the social economy in coffee regions.

ECC’s Por Más Café program, now part of NKG Bloom, offers producers seedlings (ECC has grown more than 31 million plants in its nursery to date), technical and agricultural assistance, access to high-quality fertilizers and inputs, access to financing, and a guarantee of coffee purchasing to ensure a healthy future for coffee in Mexico. The program has helped renew nearly 5,000 hectares in Mexico, has worked with more than 4,500 producers, and has helped turn around lives and businesses in Mexico.